Micro is a Swiss brand that invented the first kickscooter in 1999 and sparked a revolution in last-mile transportation. The company has sold millions of micro mobility products, collaborated with brands like BMW, Mercedes and FILA and is developing an electric citycar named Microlino, for which it has received numerous design awards. In 2020, Micro was named one of the five most innovative companies in Europe’s by Fast Company. The webinar will be about the story of Micro and how it designs and invents its products as well as the impact it hopes to have with them.
Oliver Ouboter is the son of the founder of Micro. Together with his brother, he leads the development of the electric citycar Microlino and the electric Trike Microletta since 2015. He has studied Business at the University of St. Gallen and has been included in Forbes’ 30under30 list.
